How YouTube Works
OUR MISSION
To give everyone a voice and show them the world
We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build communities through our stories.
Explore this site to learn more about how YouTube makes this all happen.
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WHAT’S NEW
From the CEO: What’s Coming to YouTube in 2026
As we enter 2026, the lines between creativity and technology are blurring, sparking a new era of innovation. This inflection point requires ambitious bets. YouTube is the undisputed epicenter of culture. Our creators are reinventing entertainment and building the media companies of the future, and we continue to be the best place for them to grow a business. YouTube has the scale, community, and technological investments to lead the creative industry into this next era.
New ways to support teens and families on YouTube
YouTube is where teens come to watch what they love – everything from brushing up on their studies, to their favorite creators, to buzzworthy podcasts, to epic sports highlights.
Protecting teens in the digital world, not from the digital world
The rise in popularity of new technologies among teenagers, from gaming to smartphones to streaming platforms, has understandably raised important questions about not only the right way for parents to help their kids navigate the changing tech landscape; but also the role that regulation should play in both protecting and empowering young people.